{"id":1295,"date":"2025-09-22T20:43:58","date_gmt":"2025-09-22T20:43:58","guid":{"rendered":"https:\/\/lidiabartroli.com\/about-me\/"},"modified":"2025-11-20T09:03:55","modified_gmt":"2025-11-20T09:03:55","slug":"about-me","status":"publish","type":"page","link":"https:\/\/lidiabartroli.com\/en\/about-me\/","title":{"rendered":"About me"},"content":{"rendered":"\t\t
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About Me<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Born in a small town, but always chasing big cities \u2014 first Barcelona, then over five years in Buenos Aires, and now New York, London, Madrid, Amsterdam, Austin\u2026 yep, as a freelance Creative Director<\/strong>. My ideas travel a lot more than I do. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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I should start telling you I\u2019m a multidisciplinary creative with 10+ years of experience<\/strong>, passionate about building campaigns around simple, bold, powerful insights. That I\u2019m an optimistic creative who still believes ideas can \u201cchange the world.\u201d
But honestly, you won\u2019t remember any of that. You\u2019ve probably read a hundred portfolios with similar bios in third person. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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What you might remember are random facts like these:
\u2013 My Spanglish accent is basically Rosal\u00eda\u2019s (except I\u2019m a terrible singer).
\u2013 I never posted on LinkedIn when I won my first Cannes Lion (still mad at past-L\u00eddia for that one).
\u2013 Best career moment: being named Argentina\u2019s Best Creative at the LIA Awards in 2019 and flying to Las Vegas. (Although my English wasn\u2019t great back then, and I completely messed up the interview.)
\u2013 Best idea moment: going viral across the whole country without spending a cent on media. (I\u2019m Catalan \u2014 we care about money.)
\u2013 Best moment I still hope advertising gives me: shooting with Lionel Messi and winning a Glass Cannes Lion. (Honestly, any category makes me happy, but this one feels like the truest fit.) <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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And now that you might actually remember something about me, let\u2019s get to the point: Why me?
To me, every brief is a playground. I still enjoy them like it\u2019s my very first one. The bigger the challenge, the bigger my ganas (drive) to do something different \u2014 something that hasn\u2019t been done before. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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We\u2019re all strategists in life (we pick the street with the green light instead of waiting at the red). Creativity works the same: strategy is key to be unique, and my favorite ideas are the ones people genuinely love \u2014 not the ones with the most LinkedIn likes or the fattest media budget.
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Inspiration usually finds me working. (Not my line \u2014 I stole it from Picasso.) But maybe that\u2019s why I don\u2019t post much on LinkedIn, even though I work a lot.
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There\u2019s more, but your eyes have probably spent enough time on this screen already (and let\u2019s be honest, this font isn\u2019t helping).
So if this made you want to work together, here\u2019s your next step: copy this email \ud83d\udc49 lidiabartroli@gmail.com and type something like, \u201cHi L\u00eddia! Let\u2019s work together.\u201d
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And if not \u2014 well, at least now you know I wasn\u2019t lying about being an optimist.
Thanks for making it this far.
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Agencies as a collaborator<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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TBWA\\ Media Arts Lab London
Area 23 New York
McCann Health New York
FCB Cure New York
FCB Health New York
IPG Health New York
VMLY&R Madrid
TBWA Madrid\u200b\u200b\u200b\u200b\u200b\u200b\u200b
DDB Barcelona
VMLY&R London
Ogilvy Madrid
StudioX
EDELMAN Spain
Meet SUPER
Humancare New York
Bakery Agency Texas
TBS Madrid\u200b\u200b\u200b\u200b\u200b\u200b\u200b
THIS_COULD_BE_YOUR_AGENCY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Clients<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Apple
Pfizer
Coca-cola
Telef\u00f3nica global
Generalitat de Catalunya
Royal Canin
MAPFRE
Arcor
The Cocktail collection
KH7
HP
Cruz Roja
Colgate
Danone Global
Grupo Petersen (Bancos)
Occident
NNormal
DirecTV
Dazn
Bacard\u00ed
Huggies
Real Madrid
Lays
VW
Fox
Mahou
Turismocity
Merck
Campari
Orlando
Badoo
Teatro Eslava
Bimbo
Powerade
Disney Pixar
YOSOY
THIS_COULD_BE_YOUR_CLIENT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Professional journey<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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2021 – Today\u2028<\/strong>
Freelance Creative Director (CW)<\/p>

2025 – Today\u2028<\/strong>
Freelance Creative Dir – Copy VP
FCB Cure & RiseRun Health<\/p>

2023 – 2025\u2028<\/strong>
Freelance Associate Creative Director (CW)\u2028
TBWA Media Arts Lab (London)<\/p>

2021 – 2024\u2028<\/strong>
Freelance Associate Creative Director (CW)\u2028
AREA 23 & FCB Cure & IPG Health<\/p>

2021<\/strong>\u2028
BURNS Madrid\u2028Associate Creative Director (CW)<\/p>

2017 – 2020\u2028<\/strong>
Senior CW\u2028
Dh\u00e9let VMLY&R LATAM<\/p>

2015 – 2016\u2028<\/strong>
Junior CW\u2028
OGILVY ARGENTINA<\/p>

2014\u2028<\/strong>
Trainee CW\u2028
TV3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Teaching<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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2024 – Today<\/strong>
Profesora de creatividad en la Universitat Pompeu Fabra Barcelona
(Ranked #150 best university in the wold)<\/p>

2023 – 2024<\/strong>
Profesora de Brother Barcelona Ad School of Creativity
(Ranked Cannes Lions School of the year 2023)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Awards<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Cannes Lions<\/strong>
Bronce _Print and Publishing
Shortlist _Print and Publishing
Shortlist _Outdoor<\/p>

Effie<\/strong>
Oro _Social
Plata _Positive change
Plata _Low budget
Oro _Topical marketing
Bronce _Seasonal marketing<\/p>

LIA<\/strong>
LIAisons attendee_2019
Mejor creativa argentina<\/p>

Diente (Iberoam\u00e9rica)<\/strong>
GRAND PRIX _Interactive
Oro _Film
Oro _Social Video
Oro _Radio
Plata _Real Time Response
Bronce _Creative effectiveness
Plata _Film
Bronce _Print and Publishing
Premio estudiante _Digital<\/p>

L\u00e1piz de Platino (Latam)<\/strong>
Oro _Film
Oro _Direct & Interactive MK
Oro _Film
Plata _Film
Plata _Film
#6 _L\u00e1piz de Platino<\/p>

Wave Festival (Brasil)<\/strong>
Bronce _Film<\/p>

El Sol (Espa\u00f1a)<\/strong>
Shortlist _Film
Shortlist _Outdoor<\/p>

Other<\/strong>
IAB: Plata _Film
ECHO LATAM: Plata _TV
GEMA AWARDS: Oro _Sports spot
GEMA AWARDS: Plata _ OHH spot
Premios Obrar – Ganadora
Best ad of the week en Bestadsontv
Ganadora del VML GLOBAL KITCHEN TABLE
LAUS: Bronce _ Digital _ Estudiante<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

About Me Born in a small town, but always chasing big cities \u2014 first Barcelona, then over five years in Buenos Aires, and now New York, London, Madrid, Amsterdam, Austin\u2026 yep, as a freelance Creative Director. My ideas travel a lot more than I do. I should start telling you I\u2019m a multidisciplinary creative with […]<\/p>\n","protected":false},"author":1,"featured_media":501,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1295","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAbout - L\u00eddia Bartol\u00ed<\/title>\n<meta name=\"description\" content=\"For me, each brief is a new playground to play in\u2014and I enjoy it like a kid. 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