{"id":1380,"date":"2025-10-22T11:08:24","date_gmt":"2025-10-22T11:08:24","guid":{"rendered":"https:\/\/lidiabartroli.com\/unequal-definitions\/"},"modified":"2025-11-11T09:50:54","modified_gmt":"2025-11-11T09:50:54","slug":"unequal-definitions","status":"publish","type":"post","link":"https:\/\/lidiabartroli.com\/en\/unequal-definitions\/","title":{"rendered":"Unequal Definitions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1380\" class=\"elementor elementor-1380 elementor-806\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84428af e-con-full e-flex e-con e-parent\" data-id=\"84428af\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e3601aa e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"e3601aa\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa712f3 elementor-widget elementor-widget-heading\" data-id=\"fa712f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unequal Definitions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b878ca e-con-full e-flex e-con e-child\" data-id=\"4b878ca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d72e2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a4d72e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-68d21799-6e64-8321-9410-789e54ac4f15-1\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&#038;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"cac92cc8-27a0-4b73-a112-27f3966bc13c\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p>When the words that define us come with bias, it\u2019s time to change the meaning.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245e939 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"245e939\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAwards<p><span style=\"font-weight: 400\">Cannes Lions 2018 &#8211; Shortlist &#8211; Outdoor<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95c0002 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"95c0002\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6aa565b e-con-full e-flex e-con e-child\" data-id=\"6aa565b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9aa88 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bb9aa88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tYear: <br>2017<\/br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679dcf6 elementor-widget elementor-widget-text-editor\" data-id=\"679dcf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tClient: <br>Comunicaci\u00f3n Para La Igualdad\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21db57f elementor-widget elementor-widget-text-editor\" data-id=\"21db57f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAgency: <br>Dh\u00e9let Y&amp;R Latam\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba50896 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ba50896\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Yes, it\u2019s real \u2014 the most important spanish dictionary still defines women through a patriarchal lens. For this campaign, we dug deep into the RAE and exposed the sexism hidden in plain sight.<br \/>The result? I went through almost the entire dictionary \u2014 and turned hidden sexism into something people couldn\u2019t ignore.   <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-178ce65 e-con-full e-flex e-con e-parent\" data-id=\"178ce65\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33772b7 elementor-widget elementor-widget-video\" data-id=\"33772b7\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/270710913?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef86e24 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"ef86e24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAwards<p><span style=\"font-weight: 400\">Cannes Lions 2018 &#8211; Shortlist &#8211; Outdoor<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81913d9 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"81913d9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f48fcb1 e-con-full e-flex e-con e-child\" data-id=\"f48fcb1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fbadbd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9fbadbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tYear: <br>2017<\/br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aff94c elementor-widget elementor-widget-text-editor\" data-id=\"0aff94c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tClient: <br>Comunicaci\u00f3n Para La Igualdad\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4137cc elementor-widget elementor-widget-text-editor\" data-id=\"f4137cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAgency: <br>Dh\u00e9let Y&amp;R Latam\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a33427d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a33427d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Yes, it\u2019s real \u2014 the most important spanish dictionary still defines women through a patriarchal lens. For this campaign, we dug deep into the RAE and exposed the sexism hidden in plain sight.<br \/>The result? I went through almost the entire dictionary \u2014 and turned hidden sexism into something people couldn\u2019t ignore.   <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c7314 elementor-widget__width-initial moreprojects elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"86c7314\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>More projects: <a href=\"https:\/\/lidiabartroli.com\/en\/door\/\">Door<\/a> | <a href=\"https:\/\/lidiabartroli.com\/en\/stomachs\/\">Stomachs<\/a> | <a href=\"https:\/\/lidiabartroli.com\/en\/lockdown-destinations\/\">Lockdown Destinations<\/a> | <strong>Unequal Definitions<\/strong> | <a href=\"https:\/\/lidiabartroli.com\/en\/not-a-boob\/\">Not a Boob<\/a> | <a href=\"https:\/\/lidiabartroli.com\/en\/head-movements\/\">Head Movements<\/a> | <a href=\"https:\/\/lidiabartroli.com\/en\/half-billboards\/\">Half-Billboards<\/a> | <a href=\"https:\/\/lidiabartroli.com\/en\/avioncito\/\">Avioncito<\/a> | <a href=\"https:\/\/lidiabartroli.com\/en\/exceptional-languages\/\">Exceptional Languages<\/a> | <a href=\"https:\/\/lidiabartroli.com\/en\/no-shakers-requiredadios-cocktelera\/\">No Shakers Required<\/a> | <a href=\"https:\/\/lidiabartroli.com\/en\/the-most-valuable-painting\/\">The Most Valuable Painting<\/a> | <a href=\"https:\/\/lidiabartroli.com\/en\/tv-commercials\/\">TV Commercials<\/a> | <a href=\"https:\/\/lidiabartroli.com\/en\/life-insurances\/\">Life Insurances<\/a> | <a href=\"https:\/\/lidiabartroli.com\/en\/life-is-printed-in-every-moment\/\">Life is Printed in Every Moment<\/a> | <a href=\"https:\/\/lidiabartroli.com\/en\/social-causes\/\">Social Causes<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8bb536 elementor-hidden-desktop elementor-hidden-tablet elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"e8bb536\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/lidiabartroli.com\/en\/lockdown-destinations\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Before<\/span><span class=\"post-navigation__prev--title\">Lockdown Destinations<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/lidiabartroli.com\/en\/not-a-boob\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">After<\/span><span class=\"post-navigation__next--title\">Not a Boob<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>More projects: Door | Stomachs | Lockdown Destinations | Unequal Definitions | Not a Boob | Head Movements | Half-Billboards | Avioncito | Exceptional Languages | No Shakers Required | The Most Valuable Painting | TV Commercials | Life Insurances | Life is Printed in Every Moment | Social Causes<\/p>\n","protected":false},"author":1,"featured_media":965,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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