I’m Lídia Bartrolí Mercader — with an accent on the í and no “y”.
I’m an independent Creative Director (CW) based in Barcelona, a Partner at Elastic, a lecturer at UPF, and a member of Más Mujeres Creativas. With 12+ years of experience, I’ve worked with global agencies and clients across the US, UK, the Netherlands, Argentina, Spain, and beyond. Throughout my career, I’ve collaborated with brands including Apple, Coca-Cola, Movistar, and more. Throughout my career, I have collaborated with brands such as Apple, Coca-Cola, Movistar…