About Me
I was born in a small town, but I’ve always worked in big cities — first Barcelona, then more than 5 years in Buenos Aires, and now New York, London, Madrid, Amsterdam, Austin… That said, I do it as a Freelance Creative Director. So my ideas travel much more than I do.
I’m a multidisciplinary creative with 12+ years of experience, passionate about building campaigns around simple, powerful insights with purpose. I like working honestly and without the LinkedIn bullshit — posting things longer than this bio just to prove I have something to say. I don’t like talking about myself in the third person, but here are a few things you should know about my career:
My best professional moment was being named Argentina’s Best Creative at the 2019 LIA Awards and flying to Las Vegas.
My happiest moment with an idea: going viral across the entire country without spending a single cent on media. (I’m Catalan — we care about money.)
And the moment I hope to experience someday in advertising: shooting a campaign with Lionel Messi and winning a Glass at Cannes.
But let’s get to the important part: why me? For me, every brief is a new school playground to play in. I still enjoy them as if it were my first. The bigger the challenge, the more excited I am to do something different.
I like approaching briefs strategically. My favorite ideas are the ones that regular people like. Not the ones that get the most likes on LinkedIn, or the ones that need a million-dollar budget to go viral. Inspiration usually finds me while I’m working. And if you have a brief that could belong in the Cannes Glass category, we’ll probably make a pretty good creative match.
If you’ve made it this far and thought, “Hi Lídia, I’d love to work with you.” here’s my email: lidiabartroli@gmail.com
I have quite a bit more to tell you than what I’ve managed to fit into this green type.
Thanks for making it all the way here!
Agencies as a collaborator
TBWA\ Media Arts Lab London
Area 23 New York
McCann Health New York
FCB Cure New York
FCB Health New York
IPG Health New York
VMLY&R Madrid
TBWA Madrid
DDB Barcelona
VMLY&R London
Ogilvy Madrid
StudioX
EDELMAN Spain
Meet SUPER
Humancare New York
Bakery Agency Texas
TBS Madrid
Your agency could be here.
Clients
Apple
Pfizer
Coca-cola
Telefónica global
Generalitat de Catalunya
Royal Canin
MAPFRE
Arcor
The Cocktail collection
KH7
HP
Cruz Roja
Colgate
Danone Global
Grupo Petersen (Bancos)
Occident
NNormal
DirecTV
Dazn
Bacardí
Huggies
Real Madrid
Lays
VW
Fox
Mahou
Turismocity
Merck
Campari
Orlando
Badoo
Teatro Eslava
Bimbo
Powerade
Disney Pixar
YOSOY
Your client could be here.
Professional journey
2026 – Today
Creative Director & Partner
Elastic
2021 – Today
Freelance Creative Director (CW)
2025 – Today
Freelance Creative Dir – Copy VP
IPG HC group: FCB Cure & RiseRun Health
2023 – 2025
Freelance Associate Creative Director (CW)
TBWA Media Arts Lab (London)
2021 – 2024
Freelance Associate Creative Director (CW)
AREA 23 & FCB Cure & IPG Health
2021
BURNS Madrid
Associate Creative Director (CW)
2017 – 2020
Senior CW
Dhélet VMLY&R LATAM
2015 – 2016
Junior CW
OGILVY ARGENTINA
2014
Trainee CW
TV3
Teaching
2024 – Today
Profesora de creatividad en la Universitat Pompeu Fabra Barcelona
(Ranked #150 best university in the wold)
2023 – 2024
Profesora de Brother Barcelona Ad School of Creativity
(Ranked Cannes Lions School of the year 2023)
Awards
Cannes Lions
Bronce _Print and Publishing
Shortlist _Print and Publishing
Shortlist _Outdoor
Effie
Oro _Social
Plata _Positive change
Plata _Low budget
Oro _Topical marketing
Bronce _Seasonal marketing
LIA
LIAisons attendee_2019
Mejor creativa argentina
Diente (Iberoamérica)
GRAND PRIX _Interactive
Oro _Film
Oro _Social Video
Oro _Radio
Plata _Real Time Response
Bronce _Creative effectiveness
Plata _Film
Bronce _Print and Publishing
Premio estudiante _Digital
Lápiz de Platino (Latam)
Oro _Film
Oro _Direct & Interactive MK
Oro _Film
Plata _Film
Plata _Film
#6 _Lápiz de Platino
Wave Festival (Brasil)
Bronce _Film
El Sol (España)
Shortlist _Film
Shortlist _Outdoor
Other
IAB: Plata _Film
ECHO LATAM: Plata _TV
GEMA AWARDS: Oro _Sports spot
GEMA AWARDS: Plata _ OHH spot
Premios Obrar – Ganadora
Best ad of the week en Bestadsontv
Ganadora del VML GLOBAL KITCHEN TABLE
LAUS: Bronce _ Digital _ Estudiante