About Me
Born in a small town, but always chasing big cities — first Barcelona, then over five years in Buenos Aires, and now New York, London, Madrid, Amsterdam, Austin… yep, as a freelance Creative Director. My ideas travel a lot more than I do.
I should start telling you I’m a multidisciplinary creative with 10+ years of experience, passionate about building campaigns around simple, bold, powerful insights. That I’m an optimistic creative who still believes ideas can “change the world.”
But honestly, you won’t remember any of that. You’ve probably read a hundred portfolios with similar bios in third person.
What you might remember are random facts like these:
– My Spanglish accent is basically Rosalía’s (except I’m a terrible singer).
– I never posted on LinkedIn when I won my first Cannes Lion (still mad at past-Lídia for that one).
– Best career moment: being named Argentina’s Best Creative at the LIA Awards in 2019 and flying to Las Vegas. (Although my English wasn’t great back then, and I completely messed up the interview.)
– Best idea moment: going viral across the whole country without spending a cent on media. (I’m Catalan — we care about money.)
– Best moment I still hope advertising gives me: shooting with Lionel Messi and winning a Glass Cannes Lion. (Honestly, any category makes me happy, but this one feels like the truest fit.)
And now that you might actually remember something about me, let’s get to the point: Why me?
To me, every brief is a playground. I still enjoy them like it’s my very first one. The bigger the challenge, the bigger my ganas (drive) to do something different — something that hasn’t been done before.
We’re all strategists in life (we pick the street with the green light instead of waiting at the red). Creativity works the same: strategy is key to be unique, and my favorite ideas are the ones people genuinely love — not the ones with the most LinkedIn likes or the fattest media budget.
Inspiration usually finds me working. (Not my line — I stole it from Picasso.) But maybe that’s why I don’t post much on LinkedIn, even though I work a lot.
There’s more, but your eyes have probably spent enough time on this screen already (and let’s be honest, this font isn’t helping).
So if this made you want to work together, here’s your next step: copy this email 👉 lidiabartroli@gmail.com and type something like, “Hi Lídia! Let’s work together.”
And if not — well, at least now you know I wasn’t lying about being an optimist.
Thanks for making it this far.
Agencies as a collaborator
TBWA\ Media Arts Lab London
Area 23 New York
McCann Health New York
FCB Cure New York
FCB Health New York
IPG Health New York
VMLY&R Madrid
TBWA Madrid
DDB Barcelona
VMLY&R London
Ogilvy Madrid
StudioX
EDELMAN Spain
Meet SUPER
Humancare New York
Bakery Agency Texas
TBS Madrid
THIS_COULD_BE_YOUR_AGENCY
Clients
Apple
Pfizer
Coca-cola
Telefónica global
Generalitat de Catalunya
Royal Canin
MAPFRE
Arcor
The Cocktail collection
KH7
HP
Cruz Roja
Colgate
Danone Global
Grupo Petersen (Bancos)
Occident
NNormal
DirecTV
Dazn
Bacardí
Huggies
Real Madrid
Lays
VW
Fox
Mahou
Turismocity
Merck
Campari
Orlando
Badoo
Teatro Eslava
Bimbo
Powerade
Disney Pixar
YOSOY
THIS_COULD_BE_YOUR_CLIENT
Professional journey
2021 – Today
Freelance Creative Director (CW)
2025 – Today
Freelance Creative Dir – Copy VP
FCB Cure & RiseRun Health
2023 – 2025
Freelance Associate Creative Director (CW)
TBWA Media Arts Lab (London)
2021 – 2024
Freelance Associate Creative Director (CW)
AREA 23 & FCB Cure & IPG Health
2021
BURNS Madrid
Associate Creative Director (CW)
2017 – 2020
Senior CW
Dhélet VMLY&R LATAM
2015 – 2016
Junior CW
OGILVY ARGENTINA
2014
Trainee CW
TV3
Teaching
2024 – Today
Profesora de creatividad en la Universitat Pompeu Fabra Barcelona
(Ranked #150 best university in the wold)
2023 – 2024
Profesora de Brother Barcelona Ad School of Creativity
(Ranked Cannes Lions School of the year 2023)
Awards
Cannes Lions
Bronce _Print and Publishing
Shortlist _Print and Publishing
Shortlist _Outdoor
Effie
Oro _Social
Plata _Positive change
Plata _Low budget
Oro _Topical marketing
Bronce _Seasonal marketing
LIA
LIAisons attendee_2019
Mejor creativa argentina
Diente (Iberoamérica)
GRAND PRIX _Interactive
Oro _Film
Oro _Social Video
Oro _Radio
Plata _Real Time Response
Bronce _Creative effectiveness
Plata _Film
Bronce _Print and Publishing
Premio estudiante _Digital
Lápiz de Platino (Latam)
Oro _Film
Oro _Direct & Interactive MK
Oro _Film
Plata _Film
Plata _Film
#6 _Lápiz de Platino
Wave Festival (Brasil)
Bronce _Film
El Sol (España)
Shortlist _Film
Shortlist _Outdoor
Other
IAB: Plata _Film
ECHO LATAM: Plata _TV
GEMA AWARDS: Oro _Sports spot
GEMA AWARDS: Plata _ OHH spot
Premios Obrar – Ganadora
Best ad of the week en Bestadsontv
Ganadora del VML GLOBAL KITCHEN TABLE
LAUS: Bronce _ Digital _ Estudiante