Lídia Bartrolí Mercader
CW & Creative Director

Lockdown Destinations

Turismocity made people travel during covid-19, using only their imagination.

Awards

Effie Argentina 2021 – Oro – Redes Sociales
Effie Argentina 2021 – Plata – Bajo Presupuesto
Effie Argentina 2021 – Oro – Marketing Oportuno
Effie Argentina 2021 – Bronce – Marketing Estacional
Diente Iberoamérica 2020 – Gran Prix – Interactivo
Diente Iberoamérica 2020 – Oro – Film, Video Social, Radio
Diente Iberoamérica 2020 – Plata – Respuesta en Tiempo Real
Diente Iberoamérica 2021 – Bronce – Eficacia Creativa

Year:
2020
Client:
Turismocity
Agency:
Dhélet Y&R Latam

During covid lockdown, with airports closed and everyone stuck at home, travel seemed impossible. But Turismocity — a low-cost travel brand — found a way. No flights, no budget, no problem. We made people travel using only their imagination — and went viral without spending a single peso.

Awards

Effie Argentina 2021 – Oro – Redes Sociales
Effie Argentina 2021 – Plata – Bajo Presupuesto
Effie Argentina 2021 – Oro – Marketing Oportuno
Effie Argentina 2021 – Bronce – Marketing Estacional
Diente Iberoamérica 2020 – Gran Prix – Interactivo
Diente Iberoamérica 2020 – Oro – Film, Video Social, Radio
Diente Iberoamérica 2020 – Plata – Respuesta en Tiempo Real
Diente Iberoamérica 2021 – Bronce – Eficacia Creativa

Year:
2020
Client:
Turismocity
Agency:
Dhélet Y&R Latam

During covid lockdown, with airports closed and everyone stuck at home, travel seemed impossible. But Turismocity — a low-cost travel brand — found a way. No flights, no budget, no problem. We made people travel using only their imagination — and went viral without spending a single peso.