When the words that define us come with bias, it’s time to change the meaning.
When the words that define us come with bias, it’s time to change the meaning.
Cannes Lions 2018 – Shortlist – Outdoor
Yes, it’s real — the most important spanish dictionary still defines women through a patriarchal lens. For this campaign, we dug deep into the RAE and exposed the sexism hidden in plain sight.
The result? I went through almost the entire dictionary — and turned hidden sexism into something people couldn’t ignore.
Cannes Lions 2018 – Shortlist – Outdoor
Yes, it’s real — the most important spanish dictionary still defines women through a patriarchal lens. For this campaign, we dug deep into the RAE and exposed the sexism hidden in plain sight.
The result? I went through almost the entire dictionary — and turned hidden sexism into something people couldn’t ignore.
More projects: Door | Stomachs | Lockdown Destinations | Unequal Definitions | Not a Boob | Head Movements | Half-Billboards | Avioncito | Exceptional Languages | No Shakers Required | The Most Valuable Painting | TV Commercials | Life Insurances | Life is Printed in Every Moment | Social Causes