Lídia Bartrolí Mercader
CW & Creative Director

“Avioncito”

Just because we’re surrounded by lies doesn’t mean we have to swallow them.

Year:
2025
Client:
YOSOY
Marketing Team:
Olivia Santana, Paula Arcas, Merche Parra, Giovanni Fattori
Creative Directors:
Xema Cabanes, Lídia Bartrolí
Production Company:
Jakiens
Director:
Sarciat

“The Airplane Trick” is a campaign that dives into today’s social conversation to uncover the lies we keep swallowing as adults. It all comes from a universal metaphor: as kids, we were coaxed into eating with the harmless airplane trick — and the hard truth is realizing that even as grown-ups, we’re still being fed all kinds of lies.

Year:
2025
Client:
YOSOY
Marketing Team:
Olivia Santana, Paula Arcas, Merche Parra, Giovanni Fattori
Creative Directors:
Xema Cabanes, Lídia Bartrolí
Production Company:
Jakiens
Director:
Sarciat

“The Airplane Trick” is a campaign that dives into today’s social conversation to uncover the lies we keep swallowing as adults. It all comes from a universal metaphor: as kids, we were coaxed into eating with the harmless airplane trick — and the hard truth is realizing that even as grown-ups, we’re still being fed all kinds of lies.