Lídia Bartrolí Mercader
CW & Creative Director

Life Insurances

Disasters don’t take long.

Year:
2017
Client:
Banco Santa Fe
Agency:
Dhélet VML Y&R Buenos Aires

Disasters don’t take long. That’s why we used just a few minutes tragedy to sell lifetime insurance — because if leaving your family alone for a moment leads to chaos, imagine what could happen if you weren’t around ever again.

Year:
2017
Client:
Banco Santa Fe
Agency:
Dhélet VML Y&R Buenos Aires

Disasters don’t take long. That’s why we used just a few minutes tragedy to sell lifetime insurance — because if leaving your family alone for a moment leads to chaos, imagine what could happen if you weren’t around ever again.