Lídia Bartrolí Mercader
CW & Creative Director

Social Causes

This is the corner of my portfolio that I want to keep growing.

If you’ve made it this far, we’ve already got something in common: you’re curious.
To wrap up my portfolio, I’ve gathered ideas that, one way or another, speak to my values.
Maybe they won’t change the world, but I like using advertising to at least try to shake things up.
My goal is for this section to never stop growing. And hopefully, one day, one of these ideas will be worthy of winning in Cannes’ Glass category.

Feminism

UNEQUAL DEFINITIONS

COMUNICACIÓN PARA LA IGUALDAD

When the words that define us come with bias, it’s time to change the meaning.

DOOR

MOVISTAR

For a lot of women, the most dangerous thing is to be at home.

NOT A BOOB

ACAP

It’s not a boob, it’s food.

Minorities

THE MOST VALUABLE PAINTING

LIA WINNER

LIAisons-winning idea that took me to the Lia Awards in Las Vegas.

EXCEPTIONAL LANGUAGES

GENERALITAT DE CATALUNYA

If all languages are exceptional, let none be an exception in Europe.

HALF-BILLBOARDS

FUNDACIÓN RONALD MCDONALD

Like this billboard, a family only truly exists when they are united.

Human rights

LET’S HEAR THE TRUTH

RADIO CON VOS

“Let’s hear the truth” is a radio campaign made during the Chilean revolution in 2019.

The Chilean government didn’t let his press show the truth, so “Radio con vos”, an Argentinean radio, did it, assigning advertising spaces to listen to it.

CRUZ ROJA
It was an idea that ultimately didn’t come to fruition, but I would have liked it to.