Lídia Bartrolí Mercader
CW & Creative Director

The Most Valuable Painting

LIAisons-winning idea that took me to the Lia Awards in Las Vegas.

Year:
2019
Client:
Lia Winner

In 2019 Argentina, there was no contactless. No fast payments.
The easiest way to pay was by scanning a QR code (through Mercado Pago) — so we used that everyday gesture to open museum doors for kids who didn’t have access.

A campaign where museum masterpieces invited people to help children visit them.

Year:
2019
Client:
Lia Winner

In 2019 Argentina, there was no contactless. No fast payments.
The easiest way to pay was by scanning a QR code (through Mercado Pago) — so we used that everyday gesture to open museum doors for kids who didn’t have access.

A campaign where museum masterpieces invited people to help children visit them.